Myeloma Canada

Our client Myeloma Canada mandated us to completely redesign its website and, more importantly, improve the user experience, making it easier to navigate through the many resources available to patients and their caregivers. To do this, we wanted to create a framework based on narrative so that users would not feel alone when accessing the site. Rethinking how to organize a site of this magnitude—while reflecting the organization’s compassion and empathy—was quite the challenge, but we can now say “mission accomplished!”