ABRYSVO vaccine launch
TELEVISION / WEBSITE / OOH / SOCIAL MEDIA
The ABRYSVO launch campaign had to do multiple jobs. It needed to increase awareness about RSV and announce to our audience that there is now a solution--and, of course, it needed to make a lasting impression. To achieve this, we created a photo and video shoot that helped us remain 100% true to our vision.
The striking images emphasize the importance of vaccination by highlighting the potential health impacts of RSV, which are quickly mitigated by the proposed solution: ABRYSVO, an RSV vaccine from Pfizer, which can help protect the most vulnerable groups (infants, through maternal vaccination, and adults age 60+) from the virus.
The striking images emphasize the importance of vaccination by highlighting the potential health impacts of RSV, which are quickly mitigated by the proposed solution: ABRYSVO, an RSV vaccine from Pfizer, which can help protect the most vulnerable groups (infants, through maternal vaccination, and adults age 60+) from the virus.
Our photos and videos brought this Canada-specific, 360-degree campaign to life.
What an effective way of informing the public about RSV and launching the ABRYSVO vaccine!
Take a look and feel free to browse the ABRYSVO.ca website for more information.
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