Memo-mamo
TESTIMONIALS / PHOTO SHOOT / SOCIAL MEDIA
For our third year of collaboration with the Canadian Cancer Society, we’re putting the spotlight on testimonials.
An emotionally charged film shoot allows three exceptional women to share their touching stories that bear witness to the importance of screening mammograms.
An emotionally charged film shoot allows three exceptional women to share their touching stories that bear witness to the importance of screening mammograms.
After completely revamping the look of the Memo-mamo campaign (the first year) and creating an informative campaign to demystify screening mammograms (the second year), we decided to let emotion take centre stage for this third consecutive year.
“A mammogram absolutely saved my life.”
Lise Villeneuve
Journalist, diagnosed in 2020
Lise Villeneuve
Journalist, diagnosed in 2020
“A mammogram can really change your life for the better.”
Dr. Mona Ben M’Rrad
Doctor and survivor, diagnosed in 2018
Dr. Mona Ben M’Rrad
Doctor and survivor, diagnosed in 2018
Visit cancer.ca/memo-mamo to see our campaign and learn more.
A campaign created entirely by a team of women, for all women.
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