Pfizer – RSV is No Gift

The “RSV is No Gift” campaign was launched as the holiday season was approaching, a period known for the spread of viruses and sharing of germs. The campaign’s purpose was to make people aware of respiratory syncytial virus, which is little known yet highly contagious. The QR code was a key part of the campaign: as well as redirecting to multiple resources for both vulnerable groups (babies and individuals aged 60 or older), it brought the campaign to life by moving from a static image to a video.