Snacks in a can—a smart concept, but one that needed to teach and entice consumers in an instant. In order to create a must-try snacking product that was clearly something to eat (not drink), we did it all! We gave the product a memorable, high-impact name that separated us from canned beverages. We designed a charming logo that made consumers want to reach right in. And we commissioned photography with hand-placed ingredients on bright background colours so consumers knew exactly what they were about to eat.

Result: A product that was delicious at first glance.

Photography: Annabelle Soucy, Audrey Mc Mahon

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