Mémo-mamo

After a two-year hiatus we brought back the Mémo-mamo campaign for its 12th year with a completely new look and feel. We took a more emotional tone, underpinned by facts, to create messaging that focused on the positive reasons to get a mammogram.

We also organized a photo shoot, redesigned the logos, and updated the campaign colours to create a modern and inclusive feeling—because breast cancer knows no colour or ethnicity.