Renal dialysis


“I could have stayed home” is the tagline that set the tone for the entire digital campaign created for Baxter Canada’s Renal Division. Baxter’s goal was to show the benefits of home dialysis (vs. in a hospital). Our strategy: leverage the current pandemic reality to emphasize that the odds of catching a virus are lower at home than at the hospital, and highlight the freedom that home dialysis offers. All in all, pandemic or not, staying home benefits everyone!

See more work