Senior Creative Copywriter and Strategist

Skills

• Excellent copywriting (long and short copy) and marketing strategy skills
• Rigor, sense of organization and autonomy
• Ability to conduct good research and support strategic reasoning
• Openness to feedback and flexibility
• Reliability and ability to complete a project
• Excellent oral and written communication skills, leadership, and persuasion
• Strong creativity, curiosity and an interest in keeping up with the latest industry trends
• English: exceptional writing and speaking skills (English-speaking clientele). French (writing and/or speaking) is also a great asset for internal discussion
• Ability to craft compelling narratives and adapt writing style to different audiences and platforms
• Demonstrates the ability to analyze diverse audience needs and adapt messaging, tone, and engagement strategies to ensure relevance and impact
• Deep understanding of health and wellness topics, marketing principles, and digital marketing tools. Familiarity with SEO best practices and content management systems is an asset
• Ability to conduct research and assess the quality of sources, and support strategic reasoning
• Strong analytical skills
• Skilled at guiding discussions and finding common ground among assertive team members.
• Proficient in using Microsoft Office (particularly Word and Powerpoint).

Requirements

• Minimum of 5 years of creative copywriting experience in a marketing or advertising agency, with a strong portfolio in health marketing or other regulated industries, and proven strategic experience
• Education: Bachelor's degree in English, Communications, Journalism, Literature, Marketing, or a related discipline. Advanced degrees or certifications in health communication are a plus
• Proven track record of creating successful marketing campaigns for health-related clients
• Knowledge and application of PAAB Code and Advertising Standards Canada (ASC) Code is a strong asset
• Strong analytical skills to interpret data and make informed content decisions
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment
• Experience speaking to consumer audiences for Canadian clients
• Experience in veterinary medicine content is a plus.

Main responsibilities

Copywriting

• Content Creation: Develop engaging and persuasive copy for various audiences across a variety of mediums, including digital campaigns (including social media, email marketing, websites, etc.), brochures, and video scripts, etc. Write the outline and the creative copy based on a project brief.
• Editing and Proofreading: Ensure all content is polished, error-free, and adheres to brand voice and style guidelines.
• Research: Conduct in-depth research on health-related topics, staying up to date with industry trends and advancements to produce accurate and relevant content.
• Concept creation: Collaborate with the Creative, Client Services and Strategy teams to brainstorm and develop innovative concepts that align with client goals and brand guidelines.
• Understands the client's strategic objectives and the rules governing pharmaceutical and health related advertising in Canada (ASC, PAAB, etc) to produce a creative product adapted to the appropriate audience within the healthcare market.
• Project Management: Oversee multiple projects simultaneously, ensuring timely delivery and maintaining high standards of quality. Coordinate with project managers to meet deadlines.
• Client Interaction: Present work to clients, incorporating feedback and making necessary revisions. Build and maintain strong client relationships. Work on client pitches for creative content related matter.
• Mentorship: Mentor and guide junior copywriters in terms of creative content, fostering a collaborative and supportive work environment. Provide training and development opportunities to enhance their skills.
• Performance Analysis: Use data/results from past campaigns and/or tactics to suggest updates to messaging and/or new tactics to help optimize future campaigns and improve engagement networks.

Strategy:

• Approach client needs with a strategic mindset to deliver effective outcomes
• Analyze the state of account situations (market, product characteristics, demographics and target audience, points of differentiation, competition, issues) as well as conduct a SWOT analysis
• Understand the various regulations within the pharmaceutical industry (e.g. PAAB, ASC, FDA)
• Find solutions to identified issues, clarify, and enhance the client's communication objectives
• Contribute to the creation of 360-degree tactical plans, strategy guidelines, positioning statements, and communication axes (key messages)
• Participate in brainstorming sessions with the Creative, Client Services, and Copywriting teams and the generation of tactics
• Ensure the consistency of tactics and promotional axes developed across their iterations between teams
• Participate in the development of the creative content of presentations for advisory committees based on business objectives and facilitate discussions with participating physicians and other health professionals (when needed)
• Organize and lead ideation sessions (internally and with clients)
• Participate in brand planning development with clients (as needed)
• Actively participate in client meetings and effectively represent creative work to them
• Develop and maintain excellent client relationships, and earn the trust and respect of client counterparts
• Engage with clients to determine strategy and deliverables for upcoming sales meetings
• Work with Client Services to develop tactical proposals and brand plans for clients’ upcoming fiscal year
• Participate in RFP preparation as needed
• Review and ensure the creative section of new business presentations meet or exceed agency standards
• Mentor, guide, and challenge Medical and Creative Copywriters and Artistic Directors in terms of ways to present/digest content. Refine and grow concepts. Propose innovative ideas
• Constantly push for excellence in project development and the achievement of clients’ objectives
• Share best practices with colleagues