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Getting cold feet about making a TV ad?

If you think tv is too expensive, think again

Paladin needed a hand launching Emtrix, an OTC product that treats nail fungus, to Canadian consumers and HCPs. Lemieux Bédard stepped in to handle every aspect of Emtrix’s comprehensive campaign:

A positive effect on POS data and web visits

The campaign drove the distribution well beyond its average growth rate, with 20% more pharmacies carrying the product in two months.

The Emtrix website showed impressive numbers:

Not only was the number of visits high, these were quality visits.

"For a brand that had been on the market less than a year, those are exceptional results."

Product Manager, Consumer Health at Paladin Labs

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