Lemieux Bédard | Ad Agency

Expertise

The talent and skill of a team specializing in advertising, pharmaceutical communications and online interactivity fuels Lemieux Bédard’s ability to offer services with both generosity and attention to detail – as we have for over two decades.

Advertising

Our creative team greets challenges equipped with millions of colours, endless new ideas, and both official languages. We’re built for total self-sufficiency, allowing us to handle entire projects internally. It keeps things simple and efficient – and productive.

Ad campaign development

We maximize tactical strengths to hit your target with the perfect media mix – everything from POP material to online ads to direct mail and billboards – from every angle that counts.

Brand identity and image

Stake a claim to your brand, your look, tagline and logo – you only get one chance to make a first impression and show the world what you represent. We’re here to make your brand shine, with impeccable design developed into a full set of graphic standards.

Packaging

Let us help you leap off the shelf, with packaging that celebrates your strengths and stands out. From basic shapes through production-ready art, we supply the packaging A to Z that moves your product from store to home.

Graphic design and production

Ideas come in, excellence comes out. We’ve got everything we need on-site to execute mandates from pillar to post: total self-reliance that leads to better efficiency, up-to-the-minute project tailoring, and incredible flexibility.

Strategic development

Critical thinking, profound analysis, and careful identification of unseen opportunities underlie every tactic we suggest. We take nothing for granted and challenge our own assumptions to provide marketing campaigns that meet your needs on every level.

Media planning

Even the best message needs direction to find the right audience, and we provide a keen understanding of which outlets will reach the necessary target.

Bilingual copywriting

Simultaneous creation in both French and English means that our work isn’t just translated – it’s co-created. The ability to develop creative that addresses dual audiences with the perfect voice, tone and tenor is one of the things that truly sets us apart.

Event planning and management

Every event is special, but some are more special than others. Let us raise the bar from sales meeting to motivational masterpiece, from trade show booth to rallying point, and from everyday event to affair to remember.

Photo shoot art direction

Keep the visual elements of your campaign consistent. We can expertly manage artistic direction, casting, location scouting and shoot organization, helping you capture the key image that brings your brand to life.

Pharmaceutical and health

Balancing the dual elements of scientific accuracy and clear messaging is always a challenge. Years of experience with pharmaceuticals, biotech and other products has sharpened our capacity to find the ideal balance – formulating accurate and compelling messages for medical professionals.

Strategic brand development

Start from a base assumption, and look up. Way up. Everything you want to achieve with your brand – your strategic imperatives, your target, your market share – we have the messaging and marketing tools to help you get there.

Strategic planning

A profound understanding of varied therapeutic fields, current clinical practices, provincial reimbursement criteria, regulatory restrictions and various government and other players make us uniquely qualified to map strategy and steer a course to success.

PAAB content management

Years of experience with the PAAB have given us a deep appreciation of its goals, methods and procedures. It's this experience that allows us to create content that meets the current code, and helps us shepherd projects through the approval process.

Medical writing

Effective medical writing goes beyond syntax: it’s a matter of reading, understanding and processing information to create accurate documents. Our team offers this kind of talent, with the added ability to work within regulatory parameters set by organizations such as PAAB and Rx&D.

Medical and pharmaceutical translation

Our agency has an entire on-site division staffed by specialist translators in the therapeutic field of your choice. Our knowledge extends beyond the profession and into the populace, creating appropriate translations relevant to the audience they’re destined for.

Cultural localization

Truly speaking to Quebecers requires une voix d’ici – people from Quebec who understand the province and its people. We can develop campaigns to work perfectly in the province, or start from scratch to create concepts suited for this market.

Continual Medical Education (CME) material

Arming key opinion leaders with the right tools – and the right messages – allows them to effectively share their knowledge. Attractive CME presentations, incredible support materials and a wealth of communications expertise then ensures that this knowledge is heard and understood where it counts.

Web and interactive

A Web site is the sum of its structure, content and functionality. All elements that merit consideration, and all areas where our experience, curiosity and sound judgement come into play. We cover all bases, for a final score of 2.0 in our favour.

Strategic analysis

We start from a bird’s-eye-view look at your situation to determine which medium, platform and structure best meet your digital marketing goals. Traffic reports and analysis, keyword analysis, organic search engine optimization (SEO) and crawlability all fall under our preliminary services.

App development

Mobile technology has revolutionized how information is shared. We can transform your sales tools, visual aids and training materials into interactive tools that are always accessible from an iPad or other portable, lightweight and multi-purpose device. The possibilities are endless.

Apple iOS and Android

The high-tech world moves fast; changes are constant and one must stay up-to-date to not fall behind. With our up-to-the-minute experience developing mobile applications for both Apple and Android operating systems, we can design and program apps that are available to a variety of mobile users.

App distribution

Making your newly developed mobile apps readily available to your target users may seem like an overwhelming task. We will accompany you throughout the distribution process to ensure that your app is easily accessible, either directly from the device or a dedicated Web link.

Web site creation

From zero to 2.0 without ever leaving the office: we have the internal resources to create exactly the site you need without outsourcing or subcontracting. Writing, programming, integration and implementation are within our grasp – and we put them within yours with user-friendly CMS options.

Microsite development

Support your ad campaigns, contests and other promotional strategies with a little site that does a lot of heavy lifting. Let us provide you with additional Web tools that generate visibility and offer infinite opportunities.

Web applications

There’s an app for that! From Web applications to mobile devices, blogs, chat sites, portals, extra- and intranet structures and FTP sites, we put the entire virtual toolbox at your actual fingertips.

Online ad creation

On the Internet, your target is always moving. Grab their attention and keep it with interactive advertising, with the help of professionals steeped in both digital and advertising expertise. Not only do we make the ads, we can tell you where to place them for maximum effect.

E-commerce

Secure, safe, and user-friendly: we cover the three basics of the online standard for commercial transactions, creating e-commerce sites that are safe and easy for consumers to use, and secure for the companies that run them.

E-marketing

Digital communication is a pillar of many strategies. Our solid expertise in the e-development, e-programming and e-sending of targeted HTML e-mail leads to “e-xtraordinary” success.

Web contest management

The Web makes it easier than ever to establish, manage and track a contest, breathing new life into a time-honoured tactic. We can handle all aspects of a contest, from managing legal regulations and online registration, right through prize fulfilment and follow-up.

Animation and video work

From storyboard to post-production, we can manage filming and casting, as well as animation, to create videos, clips and bumpers that bring life to a campaign and add value to your image.